Going digital (digitalizing business) has long since stopped being considered a buzz word. According to Statista, almost half of the world population is active internet users. In fact, exploring the world, or doing business at your fingertips on a mobile device are not trends but an everyday necessity.
If you have ordered a cab, arranged a trip, or, ordered from a local takeaway, with a few taps on a mobile device, you understand the power of digitalizing business. The fact that you are reading this article is proof of that.
“Digitalization is the use of digital technologies to change a business model and provide new revenue and value-producing opportunities,” according to Gartner’s glossary. “It is the process of moving [transforming] to a digital business.”
Digital transformation is now a part of every aspect of society. i.e. business, government, healthcare, media, science, etc. It already became a driver for companies’ internal operations and external customer-facing activities. Digitalizing business as a global trend provokes real changes in how companies operate and how they deliver value to their customers.
Uber, Expedia, Jumia and SafeBoda are among the household names of a growing number of digital businesses whose models are based on immediacy, lower cost, and detailed, real-time customer engagement. And, they are leaving competitors wedded to older, analog ways of doing business behind.
Many businesses are embracing the digital side to complement the in-store experience. The major supermarkets are a case in point, where ‘freshly clicked’ or ‘you shop, we drop’ or reward card systems are now as common a sight as the stores, and there is a marked difference between those that have embraced this digitization and those that have steered clear of it.
Even the small 1-5 person company, which may feel that internet sales and analytics are beyond its needs, can surely benefit from reduced paperwork and the ability to run its finances digitally, have real time meetings with clients and suppliers many miles away, and have an easily accessible information and service point available around the clock to customers around the world.
Unfortunately, still, many companies are not as focused on this consumer revolution as they should be. According to John Chambers, chairman emeritus of Cisco Systems. “At least 40 percent of all businesses will die in the next 10 years if they don’t figure out how to change their entire company to accommodate new technologies,” he says.
Even for the small 1-5 person company, internet sales and analytics are not beyond its needs. You could benefit from reduced paperwork, manage finances, have real-time meetings with clients and suppliers many miles away, and have an information and service point available around the clock to your customers around the world.
The banking sector embraced digitalizing business some time ago from their internal process to online customer banking. Today financial technology – or Fintech – represents one of the fastest-moving areas in technology. So what about you and your business, have you digitalized? Are you making the most of the benefits of new technologies to improve how you work, grow your market and your business?
It can be a very fast-paced ride when it comes to which technologies and concepts apply to your business as it continues to grow and evolve. We understand that for some businesses, making the move can seem daunting, very daunting.
Sometimes, all you need is a partner that appreciates the challenge that is; running a business itself and the many things you have to stay on top of to keep it going. A partner in a position to understand your business, its unique needs and what technologies are relevant to you. There is a sea of options available, and the magic lies in mixing and matching those options for optimal performance.
With the myriad of opportunities and options, it’s not difficult to digitize your business.
Get in touch with us at Servamatics, together make sure you are not “leaving money on the table”. It is, after all, not a difficult process in our experience. 😉
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